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Wolf in Sheep's Clothing

Strong individuals such as Bill Gates and Oprah Winfrey give a softer profile to capitalism – but its ability to create inequality does not disappear for that reason.

Nicole Aschoff
The New Prophets of Capital
Verso, 2015


Most of us have experienced it: To contribute to a good cause, without having to give up the pleasures of consumption. Shopping feels better when we know that ten percent of revenue goes to rural wells in poor parts of Africa. The expensive cappuccino tastes better when a few dollars goes to vaccines in disaster-prone areas.
This is a trend that has grown stronger and stronger in recent years: capitalism with a human face. There are now a number of organizations, institutions and companies that adorn that part of their income goes to humanitarian work or to the poor. Yes, in fact, many will be able to profit from a more ecological profile, good fairtradeagreements and assurances that child labor will not occur. But maybe you also have a taste for this?
The paradox should be. . .

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Kjetil Røed
Freelance writer.

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