Any general who is worth his salt knows that you do not win a war using weapons alone. You also have to win the war on the story. This has been the case since time immemorial. Since the media in modern times play so much greater role in the formation of opinion, they have become so much more important to the warriors as well.
Boomerang effect. After Hillary Clinton lost the election in the United States, there has been great fuss about the term fake news The Democrats accused Russia of spreading fake news about Hillary Clinton, and that was why she lost. It turned out that it was this claim fake news, and Clinton lost to his own grip. She lost because she was very unpopular – and perhaps also because her own actions and words reflected on her self.
The mainstream media lost control of the stories. . .
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