From the mass party and the TV party to today's digital party

Within the last ten to fifteen years, a number of new political parties have emerged in Western Europe, so-called digital parties. These use online platforms in the mobilization of voters and members. Those who try to conduct politics in a different way are examples such as the Beppe Grillo Five Star Movement in Italy and the Spanish Podemos, and in the Nordic Pirate Party in Sweden and Iceland – and the Alternative in Denmark.

In his new book The Digital Party political sociologist Paolo Gerbaudo takes a critical look at these digital parties and anchors them in a longer historical analysis of the transformations that have taken place within representative democracy in the West over the past 100 years. As Gerbaudo writes, we are dealing with a more general development, with social media playing an increasingly important role in national democracies and the political public.

The mass degeneration of the mass party opened the door to the TV party.
Berlusconi is the obvious example.

Politicians communicate to voters directly through Facebook or Twitter – Trump is an obvious example of the latter – but real digital has also emerged. . .



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