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Is it a national goal to create happy citizens?

Manufacturing Happy Citizens – How the Science and Industry of Happiness Control our Lives
Forfatter: Edgar Cabanas, Eva Illouz
Forlag: Polity Press (Storbritannien)

HAPPINESS: Joy has recently become a big and lucrative business in most of the western world. New book takes a wise assessment of modern society's pursuit of happiness, and concludes that happiness in many cases is illusory.

You can not buy yourself for pleasure. Money is not the answer and you have to create your own joy by other means.

These are things we know as almost universal truths, and yet joy in recent times has become a large and lucrative business in most of the Western world. In many places, it has become a national goal to create happy citizens, and joy in the workplace has become one of the keywords in the executive corridor of any major company. Joy leads to lower health spending on public budgets, and joy leads to greater profits in neoliberal capitalism, so therefore the concept has spawned a million-dollar industry consisting of everything from self-help books to more or less credible gurus.

This is the starting point for a both thought-provoking and provocative analysis, which the Israeli researcher Eva Illouz and her Spanish colleague Edgar Cabanas present in a new book from Polity Press. Here they turn the spotlight on a phenomenon that is perceived across a broad comb as something positive and immensely human, and arrive at the conclusion that it is a lost culture full of less pleasant ulterior motives.

Positive Psychology

In their report, the development starts in 1998, then Martin seligman was elected president of the American Psychological Association (APA). At the time, the APA was the largest professional organization for psychologists in the United States.
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Hans Henrik Fafner
Fafner is a regular critic in Ny Tid. Residing in Tel Aviv.

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