For decades, some might say centuries, look Italy seems to have done excellently without much PR. Following the French model "ils viendront" – they will come – the country has promoted itself without much effort. They have thus saved millions of lira (then euros) on costly marketing campaigns.
Proud Italy seems to have it all: history with a capital H, culture with a capital K, beautiful landscapes in abundance, monuments that take your breath away, and food and coffee that garner praise and praise. If pictures say more than a thousand words, Italy has really won.
But just as good milk after a while gets a sour taste, or as the "old lady" from Goethe and Stendhal's travelogues gets squeaky joints and begins to show her wrinkles, Italy's pride eventually became a problem. What was once a symbol of joy and power, gradually began to show signs of decay and addiction – and not least doubt.
Mighty Italy, the country that managed to turn a loose-fitting Armani jacket into the trademark of the century and spaghetti into a trademark, seems in our time to have run into several dead ends and hit the occasional stop sign.
The Italian photographer Maria Vittoria Trovato perceived this early – long before trendsetters and influencers had left Instagram-beautiful Portofino.
Trovato grew up in Gela, in the industrial. . .
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