The Institute of Southern Contemporary Art (ISCA) in Atlanta is revolutionizing. From its headquarters in the city's former public library – a modernist concrete building designed by the famous architect Marcel Breuer – the institute creates a completely new model for how to produce art. The building houses a giant supercomputer that analyzes a wealth of data from the art market and art history. These data are set up against assessments by contemporary art experts, financial analysts, artists and theorists who are employed by ISCA as research fellows. All the information is then fed into algorithmic models, and recipes for works of art are published that will be successful in the art market. Art production is often a time-consuming and complex process, and it requires multiple attempts before one arrives at one. . .

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