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Barbie

Old new in new packaging

MEMORIES: Nostalgia has been made into a commercial product that makes the past a constant and pressing presence. Do we really belong in a past tense? Memories are today produced, preserved and managed by commercial actors, by cultural products – which, to say it with Marx, are fetishized. Pop cultural products of the past are recycled, made into collectibles and picture books for the coffee table, sold as retro designs.