Order the summer edition here

The technology of yield

Uberland. How Algorithms Are Rewriting the Rules of Work

Uber's algorithms rewrite the conditions of work, believes technology ethnographer Alex Rosenblat. But the question is whether the app company is not just taking advantage of the existing conditions.

One of my first – and last – experiences with Uber was a late night ride through Mexico City. Suddenly, all of us in the back seat roared into the roof of the car, and the tallest of my friends subsequently had to wear a neck collar for weeks. The driver had overlooked one of the countless road bumps which – combined with unprepared earthquake holes in the roads – force the traffic in this megabyte to alternately speed up and slow down hard.

The driver was apparently completely untrained but was driving a shiny new and shiny white oversized car. Besides "fucking fool" I remember thinking about the driver: "If you can afford such a car, why in heaven's name do you drive Uber?" The answer is probably – I know now, after reading Uberland. How Algorithms are Rewriting the Rules of Work – that he had leased the car from the app company at an overpriced price. Maybe he wasn't even untrained at all, but had been lured by the app's encouraging / welcoming / threatening messages to keep running, even if he was too tired.

With the algorithm as a management tool, Uber has taken the faceless exploiter role to a new level.

«ARE YOU SURE YOU WANT TO GO OFFLINE? Demand is very high in your area.
. . .

- advertisement -

Dear reader. You have today opened today's two free articles. Come back tomorrow to read more. Or how about drawing Subscription? Then you can read everything (including the magazines). If you are already there, log in to the menu (possibly the mobile menu) at the top.

Nina Trige Andersen
Trige Andersen is a freelance journalist and historian.

Give an answer

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn about how your comment data is processed.

UtØya / JULY 22: In my opinion, the police could have panickedI transported 24 battered, shock-injured young people to safety on the mainland from Utøya. Several times I led the boat out to this hell on earth. Where were the police?
July 22nd / Generation Utøya (by Aslaug Holm,…)Utøya as a hotbed for budding party affiliation: This generation still cannot be gagged.
July 22nd / The legacy of July 22 (by Tommy Gulliksen)Tommy Gulliksen's second documentary about July 22 shows a vulnerability that is both reflective, wondering and sincerely honest.
Chronicle / The Norwegian Radiation Protection Authority's "recognized" institutionsDo the authorities overlook research in the field of radiation protection? For example, damage from the pulsation of the AMS meters – or damage from weak electromagnetic fields, such as mobile phone radiation?
China / François Jullien's Unexeptional Thought (by Arne de Boever)Via the sinologist François Jullien, Arne de Boever reveals blind spots, dangerous prejudices and decisive differences in mentality in the meeting between East and West.
Handke / My day in another country (by Peter Handke)An eternal relationship of tension between the individual and the community. With age, has Peter Handke gradually given up on rage?
NATO / At NATO's disposal During the NATO exercise Good Heart, the "enemy" were striking workers and named Norwegian organizations.
Freedom / Everyone (by Ferdinand von Schirach)Ferdinand von Schirach will inspire a modernization of the democratic system.
Photobook / To stick together right into the fall of lifeSome photographs in this book are perceived as ruthless, despite the fact that the photography was done among friends.
Oslo Agreement / Oslo (by Bartlett Sher,…)The escalating conflict between Israel and the Palestinians reminds us again that the Oslo agreement in 1993 did not lead to peace. And thus the HBO film Oslo almost feels like naive escapism.
Conversations with the speeds of light. The construction of the digital realm of the dead. (by Ole Sverre Olsen)Zuckerberg presents the visions for the 21st century, you should pay close attention to what is the concrete content of what they present of technology, researched in the laboratories of Silicon Valley.
- Advertisement -

You may also likeRelated