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The Media Manifesto
MEDIA: Profiling, information control, behavior-regulating nudges and the sale of personal data should prove to be the reality, rather than the realization of the internet as a journalistic Indian network.

At first glance, there is some resistance to this being titled as a manifesto. The genre can give associations to something slightly totalitarian, a form of bombastic programme statement that does not seem entirely appropriate for a post in an enlightening discourse.

The authors are affiliated with the Department of Media, Communication and Cultural Studies at Goldsmiths, University of London, and are involved in The Media Reform Coalition (MRC). They justify the choice of genre with a desire to analyse the problems in the media landscape and propose strategies for correcting biases, errors and shortcomings we know exist there. "We need narratives that articulate our rage against injustice, and that at the same time arouse optimism and belief that social change is possible," the authors write.

They succeed in this. Good descriptions and analysis of status in the media and tech are given, and the general vocabulary of "hope" and "justice" gives associations to Obama's election campaign. Even if one were to believe that all experience and descriptions of conditions indicate otherwise, one is left with a feeling that it is possible to move the world in a more egalitarian and fair direction.

The authors point out the danger that massive online engagement may create the illusion that the movements have a greater effect and influence than they actually have.

Gloomy picture

A main premise of the manifesto is that the media is incorporated into the power they are meant to challenge, and thus contributes to maintenance. . .

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