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LEADER: The world of fun

According to 24-hour media, "a whole world is waiting" for some rocks in Rauma to slide down a mountain side. Something has to wait, since no submarine was found in Stockholm.





(THIS ARTICLE IS MACHINE TRANSLATED by Google from Norwegian)

Manager. The world will be deceived, it says. And sometimes there is hardly any wonder.

"A whole world is waiting for the Mountain Man in Rauma to collapse," it was said VGTV 30. October. It was said by the media in a few weeks had live broadcasts from Rauma in Møre og Romsdal. This mountain is part of the Caledonian mountain range, which was formed when the continents Laurentia (North America) and Baltika (Europe) collided in the Devonian – for about 400 million years ago, geologists can explain. The much talked about rock in Møre og Romsdal was probably formed during the Paleogene period, about 50 million years ago.

In fifty million years has this mountain thus been there. And then suddenly NRK and the Norwegian media realize that they must have news coverage 24 hours a day to observe that the mountain is about to collapse – without any particularly major damage happening anyway. If you no longer believe in God or gods, you can believe in PR-horny geologists, weather forecasters or municipal employees instead. But the mountain did not fall on Monday, although over 1300 news articles now told from mid-October that it would happen.

What harm do well the massive coverage, we wonder? Well, they ask at Flam, Voss and Odda – as well for all we know sat inside and watched the live coverage of the "Man" while the flood approached Tuesday. Now, tens of houses taken over by the huge mass of water. Over 30 roads were closed. Parts of Odda hospital had to be evacuated. It is not just about blaming climate change – it can also help with mental change. Had the public attention, and media coverage, of the week's extreme weather and possible floods been as great as of the mountains in Rauma, both houses and roads could possibly have been saved.

The massive coverage of a relatively harmless mountain that moves by a few centimeters a year, while barely predicting huge amounts of water approaching cities at wild speed, with many meters in seconds, testifies to the "slow TV" trend may have gone a long way in Norway.

We saw something similar in Sweden. Through a couple of weeks now in October were hunted for millions of kroner on an alleged Russian submarine in the Stockholm archipelago. Norwegian media threw themselves on and talked about this in over 660 articles – 70 of them from NTB, nearly three per day. But what happened: The alleged submarine man in a diving suit turned out to be a retired Swedish fisherman.

And on October 28, Dagens Nyheter could reveal that the Armed Forces had not registered any Russian emergency call to Kalingrad just yet. It was Svenska Dagbladet that accelerated world coverage when they did 18. October claimed that an encrypted conversation in Russian had been captured. But it was probably an invented story: "The document does not exist, according to the Armed Forces », DN states.

Eventually, it also emerged from Sweden's admiral Anders Grenstad: "The has never been a submarine hunt. We exclude that it has been a conventional submarine, but it may have been a smaller vessel or something else, Grenstad said.

He had to admit that the Defense's own observations were not sufficiently credible, so that they had only some observations from the public. And with that foundation started the huge hunt.

The hysteria and coverage of both the Norwegian mountains and the Swedish archipelago may seem like taken out of a Monthy Pyton sketch. But many people make good on the resurrection, based on real problems or not. "The submarine hunt causes the Swedes to dreams of NATO", Aftenposten could report on October 29.

The newspaper showed that 37 percent of Swedes should have said they support NATO membership, just over a third, which the newspaper called a "majority." But just as many, 36 percent, still say no – 27 percent do not know. This being so probably a sham-representation, as a measure in March also showed that 35 percent said yes to NATO – that the same result in terms of the margin of error. Powerful forces are working to Sweden with NATO, even though Prime Minister Stefan Löfven dismiss this as unrealistic. Then the necessary methods are used.

Several also earn on the Rauma coverage. "Landslides create advertising effect" NRK was able to report on October 29: "It is without a doubt the most talked about 'man' in the country this week. No meiner businesses in Rauma believes all wait Inga on man sets them up for longed good advertising ... - Of course it gives us a fantastic marketing. We have experienced a large increase in the number of people who contact our office in Åndalsnes ", says tourism manager Hilde Gråberg Bakke.


By all means: We do not exclude a Russian submarine in Stockholm or a sudden spectacular race in Rauma, both in the midst of the best television broadcast time this weekend. However, we wait to believe it until we see it.

DH


Leader in Ny Tid 31 October 2014.



Dag Herbjørnsrud
Dag Herbjørnsrud
Former editor of MODERN TIMES. Now head of the Center for Global and Comparative History of Ideas.

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