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Invisible Norway?

Norway is invisible, says Professor Janne Haaland Matlary. For some sauce.


[17. March 2006] On Wednesday, the so-called "Reputation Committee" presented its report on Norway's position in a globalized world. For two years, the committee, under the leadership of NHO Director Jon Vea, has been working on developing a brand strategy for the country in the north. Committee member Janne Haaland Matlary could therefore, at the end of the work, say to NTB: "The brutal truth is that Norway is almost completely invisible abroad."

Just. Matlary is well aware of the general picture of Norway over the last couple of decades, not specifically of such things as the Muhammad caricatures, which have set Norwegian flags on fire. . .

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Dag Herbjørnsrud
Former editor of MODERN TIMES. Now head of the Center for Global and Comparative History of Ideas.

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