(THIS ARTICLE IS MACHINE TRANSLATED by Google from Norwegian)
[soda] Ubunti Cola, as the brown sugar water is called, is made from Fairtrade certified sugar produced in Malawi and Zambia. It is still uncertain when the worker-friendly soft drinks can cure Norwegian palates, but Björn Almér, general manager of Barista Fair Trade Coffee, has been selected to test the soft drinks in his coffee shops in Sweden.
"It's a very, very good coke," Almér tells Etiskforbruk.no. He admits that he has not been particularly excited about the taste of previous cola copies. "But Ubuntu has managed to create a cola with a distinctive and good taste," he says. It is the British company Ubuntu that produces the noise, and 33 percent of Ubunti's profits go to projects in Africa. The Fairtrade farmers in Malawi get paid six times better than the average.
"We have sold regular Cola in our coffee shop, but many customers reacted to this because Coca Cola has made its serious overtramp of all time," says Almér. The Fairtrade Coke costs more than twice the weight of regular Coke in procurement, but Barista Fair Trade Coffee sells it at the same price as regular Coke. "We rather live with lower profits and hope that customers appreciate this and come back to us," says Almér. The Coke is currently being tested to a limited extent and will be fully launched in February until next year.
