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Complete commerce

July 21, Komplett.no Arena opens in Sandefjord. Norway is one of the best countries in adapting to the commercialization of football.


[football] – Football sells part of its soul when you sell the name of your home arena, says football expert in TV2, Anita Rapp to Ny Tid.

With the opening of Komplett.no Arena, we get the country's fifth arena with a sponsor name, this time it is the online store Komplett.no that is behind it. Ny Tid has reviewed the list of European stadium names, and has found that only German football clubs are ahead of Norway in commercial development. In Germany, 2/3 of all stadiums in the top division bear sponsor names. In the Nordic countries, Sweden has only one stadium with a sponsor name, Finland has three, while Denmark. . .

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