Ny Tid reigns supreme as the most quoted and referenced weekly or monthly newspaper in Norway. – Ny Tid sets the agenda in the Norwegian debate, says head of analysis Kristina Nilsen in Retriever.
(THIS ARTICLE IS MACHINE TRANSLATED by Google from Norwegian)
Clout. "During 2009 and 2010, Ny Tid was quoted in 1.324 media articles, Morgenbladet in 1.080, Utrop in 851, Ukeavisen Ledelse in 472, Dag og Tid was quoted in 229 articles, and Aftenposten Innsikt was quoted in 7."
This is the conclusion of the analysis that Retriever Analysis completed this week about the weekly and monthly newspapers' breakthrough in the Norwegian press over the past two years. The last time Retriever, which runs Mediearkivet.no, did a similar media analysis two years ago – Ny Tid also clearly came out on top for the year 2008. Thus, Ny Tid's articles are most referenced and discussed throughout the three-year period 2008-2010.
- First, it is important to say that weekly newspapers are generally not much quoted. NRK and the major national newspapers dominate the statistics. The share of weekly newspapers is vanishingly small. At the same time, it is also important to register this segment where Ny Tid asserts itself. The measurements of citations are one of the ways we can investigate who is involved in setting the agenda in the Norwegian media picture. The figures show that Ny Tid is a newspaper that wants to set the agenda.
This is what Kristina Nilsen, Media Analysis Manager at the independent agency Retriever Analysis, is responsible for. 190 of the country's newspapers, all the country's online newspapers and selected ether media are included in the search.
CIA-disclosure
In 2009, Ny Tid was much quoted on the news that the Norwegian Petroleum Fund increased its investments in Israel by NOK 63 million just before the war started in the Gaza Strip. "The fact that Norway has bought defense equipment from Israel, the Krekar case and the news that the Ministry of Defense does not have figures on how many Afghan Norwegian soldiers have killed in the war in Afghanistan, are other foreign affairs Ny Tid was quoted in many in 2009," says that in the report.
Ny Tid's most quoted 2009 case was that Thorbjørn Jagland was elected new chair of the Nobel Committee in front of four women, which triggered a major debate on gender equality. In 2010, Ny Tid was mostly quoted as saying that the Danish People's Party praises SV for having opened up to ban the use of the hijab in primary school. Norwegian companies' contributions to the CIA's drone war in Pakistan were also covered by other media, as well as the Ny Tid news about PST's surveillance of peace-active Norwegians.
- The figures show that Norwegian media are generally good at quoting each other. We should keep in mind that newspapers do not like to write about each other's issues in the first place. The fact that one still chooses to do so, means that the news is so important that other newspapers feel compelled to write about what another newspaper has found out. In this context, we see, for example, that Ny Tid is quoted by VG, among other things. VG is a newspaper that likes to only write about self-produced cases, Nilsen explains.
New Time Reaches Out
- Weekly newspapers cover something that other newspapers do not focus on. The figures show that Ny Tid is good at digging up issues in its area of interest, which is then interesting for more than just Ny Tid's regular readers. The figures show that Ny Tid often reaches out with its cases, states Retriver's head of analysis.
The overview does not cover the last few weeks' massive media coverage of the Maria Amelie case, where Ny Tid has so far in 2011 been referenced hundreds of times at home and abroad due to the nomination of Norwegian of the Year 2010.
