Order the summer edition here

Small people, big business

The advertising freaks to the little ones everywhere they can be reached. Who wins when the state takes up the fight against the marketing industry? In the new Marketing Act, the very youngest consumers are dedicated to a separate chapter. But the fight against the commercialization of childhood is lost, experts say.

[advertisement] In the shelter of a blank Peppes Pizza car, dad Ketil A. Homme sits with two pink-clad daughters. They breathe a little fresh air while the other family members explore the possibilities in the large shopping tent at Norway Cup. Seven-year-old Liv Hege has bought a horse cover for his mobile phone. Has a horse at home in Setesdalen. Little sister Wild on three smiles wide and holds out a purple toy mobile with the Barbie logo.

For thousands of mobile phone providers, clothing chains and food manufacturers, Liv Hege and Vilde are not just small children. . .

Dear reader.
To continue reading, create a new free reader account with your email,
or logg inn if you have done it before. (click on forgotten password if you have not received it by email already).
Select if necessary Subscription (69kr)

- advertisement -

You may also likeRelated
Recommended